Underwear advertising campaigns featuring David Beckham always are a huge marketing success. After the resounding success of the Calvin Klein Underwear campaign, Emporio Armani Underwear asked the English super star to pose for its boxer briefs and boxer shorts. All it takes is a rope, standing out tattoos, a little bit of oil all over the body and voilà!
This campaign has been so successful that it inspired a parody to a famous magician from the BBC. Paul Daniels, 71, thus posed for a photo wearing Armani boxer briefs.
“Looking at David, I thought about all the work he had gone into his six-pack and I realized how happy I am with my one-pack.”
The magician, famous for his catchphrase “You’ll like this. Not a lot, but you’ll like it” is happy with the result, which was published in the British magazine Closer. He had already parodied a previous advertisement for Armani underwear, this time with his wife and wearing briefs.