How well do you know the brand Sloggi?
In 1979, the brand went into the underwear market with elegant and trendy briefs at a very affordable price. It is only in 1986 that the brand really began to sell men’s underwear, as it launched a collection of men’s briefs and boxer briefs. Very successful, Sloggi is now present in more than 30 countries and more than a billion of items have been sold since its establishment. The secret formula of the brand? The use of a single material – stretch cotton – that provides utmost comfort while enabling warm washing.
As regards communication, Sloggi positions itself in comfort and highlights its material, a “revolutionary cotton”, a “product that keeps its shape” and “fits like a glove”. The brand also wants to appeal to younger customers with sexier campaigns. It also used the services of Yannick Noah in 2005 to attract more customers.
Nowadays, Sloggi undergarments have classical cuts and trendy and innovative patterns. Sloggi Men boxer briefs, boyshorts and briefs are made from stretch cotton, micromodal and microfibre to offer its clients undergarments of irreproachable quality. The look? Elegance and sport style can be found easily in Sloggi collections. These undergarments will follow men in all their activities, whether they want to be seductive or to work out.
Often sold in packs, Sloggi undergarments provide you utmost comfort at a very affordable price to dress you in noble and elegant materials all day long. Solendro selected for you the best items from the Sloggi Men collection.
2-Pack black Match boxer briefs
Sloggi grey boxer briefs