As the budget allocated to the preservation of the environment by the EU is predicted to reach 462.8 million euros in 2016 and various member states constantly increase the funds allocated to this sector, it is not questionable: the preservation of the environment has now become an unavoidable subject. Moreover, politicians constantly repeat that “made in France” products are one of the solutions to get over the current crisis.
In the clothing industry, some brands take advantage of this trend: we can find environmentally-friendly t-shirts or shoes but, until now, nobody dared to create environmentally-friendly undergarments.
Those days are now behind us!
The French brand Les Insurgés decided to get involved in reforestation operations in Peru. Indeed, it donates a part of its benefits to the organisation Pur Projet, which aims at preserving the environment and reforesting. And the results are here: a total of 2 500 000 trees have already been planted.
Other French brands such as Mariner wanted to take up a challenge: manufacturing boxer briefs from bamboo. This very noble material gives a silky aspect and a natural touch to these boxer briefs for optimum comfort.
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