ORIGINALITY IS BECOMING MORE AND MORE POPULAR

Until very recently, men and women who bought undergarments for their partners favoured briefs, often black, and without any pattern. However, times are changing and men are getting more and more involved in the choice of their undergarments, which have become genuine fashion accessories. They allocate a bigger budget to it and colour is now very popular.

Boxer briefs with fancy patterns have grown in popularity, as proven by the resounding success of brands such as Pull In and Björn Borg.

Moreover, fashion designers have initiated a deep change during the last 5 years and ready-to-wear clothing brands stepped into the breach and now display bright colours and big logos. It is the case of the brand Armani for example, which managed to transform its logo into a symbol of manliness, mostly because of its advertising campaigns featuring David Beckham.

Since then, the offer has changed and recentred on style. Materials are more sophisticated and brands are more concerned about the image they spread through their underwear collections. For example, Diesel worked with Lady Gaga’s and Vogue former designer, Nicola Formichetti, for one of its collections, displaying fancy patterns while being deep-rooted in the history of the brand.

Even designers who like sobriety begin to create colourful undergarments, especially with bright-coloured waistbands.

Here are a few examples of the latest trends:

Stonemen boxer briefs have reached the very top of originality in underwear and transform your undergarments into pictures.

Stonemen

The famous brand Pull In reinvented a collection with comics.

Pull In

Coup de Cœur and its relaxed boxer shorts: to feel good at home as well as in your everyday life.

Coup de Coeur

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