FASHION AND HISTORY – AUSTRALIAN BRIEFS AT THE HEART OF HISTORY

AT THE HEART OF HISTORY

Among all of our undergarments, there is one that unleashed passions, from admiration to hatred, but always with violence.

The origins of Australian briefs:

Georges Jonathan, founder of the brand Eminence, was the first one to have the idea to create this shape of briefs in Europe. And it was more than 70 years ago!

At that time, Argentinian gauchos were already wearing this type of underwear when they were riding horses to get a better comfort, and Georges Jonathan brought the concept to France after a trip to Argentina.

Shortly after they were created, Australian briefs experienced a dazzling growth. The commercials and their slogans were widely talked about. You then talk about it to our hairdresser or your butcher, who then hurry to go and buy these comfortable underwear (well, especially ladies). In the 1990’s, trunks received no interest, especially in Latin countries. Briefs were the stars of the moment!

A fall on a par with their rise!

Australian briefs followed the downward trend of briefs. Did they become too old fashioned? Anyways, they were far from being trendy. Banned from beaches, swim briefs are not red-hot anymore. Regular briefs suffered the same fate with a massive reject from young people. “But, do ladies think the same way?” This what Victoria Beckham has said when she saw her husband in the Armani commercial… you have to write the next episodes!

Go beyond the boundaries of comfort with these Sloggi white briefs!

Here’s another pair of Australian briefs, but in grey this time!

slip eminence sous vetement homme pur coton blanc underwear taille haute

And now, here is the best of the best, the Australian briefs by the brand Eminence, who was one of the pioneers of the 20th century!

Follow Roland Garros on Solendro!

If you don’t have the incredible pleasure to tread upon the clay in Roland Garros and to admire your favourite tennis players under the blazing sun of the French capital city, keep the spirit of one of the most prestigious tennis tournaments in the world thanks to Solendro !

Our Grand Slam selection will immerse you into Roland Garros’ sporty and relaxed atmosphere.

Our very flashy Hom boxer briefs will remind you of the clay in Roland Garros and the prestige it is associated with. It combines comfort and flexibility so that you can wear it in all circumstances.

hom orange boxer brief

What about these colourful stretch cotton Björn Borg “Safety First” boxer briefs? This brand perfectly matches the theme since it was created by the famous tennis player of the same name.

boxer BB

But what would orange be without Roland Garros’ signature dark green?

To come back to a more classical style and please the less sporty among you, Solendro also has these boxer shorts by Punto Blanco. The cut enables a great freedom of movement and will provide you optimum comfort.

punto-3308660--102-hover

What would our selection of beautiful boxer briefs and boxer shorts be without matching socks? Here are the orange and blue stripped socks by the French brand Doré Doré. They are especially made in mercerized cotton to provide your feet the comfort they deserve.

dore-dore-chaussettes

Come discover our selection for Roland Garros as well as our other products on Solendro!

DISNEY CHARACTERS IN UNDERWEAR!

Who doesn’t know Disney and its characters? Probably no one. We have all dived into the Disney world, whether it was in our childhood, through our children or while going to Disneyland.

There is no age limit to appreciate Disney and its characters.

If I tell you: Tarzan, you will instantly think of jungle and lianas…

If I tell you: Peter Pan, you will think of this young and childlike hero and Tinkerbell…

But if I tell you: Disney characters in underwear, you will go: I beg your pardon?

Yes, artists sometimes do have weird ideas, like David Kawena who decided to transpose his childhood memories in a quite peculiar way.

Indeed, you can find different Disney characters in underwear: briefs, boxer shorts…

Obviously, these pictures do not target the same public as the movies.

So, you can like it or not, and it is true that we are not really used to see our childhood heroes in underwear, but we can’t deny that this artist has talent.

What if you fell back into your childhood? Solendro offers you a range of products that will bring some memories back or give you the feeling of being younger than you really are.

Let’s start with these Star Wars boxer shorts by the brand Pull-In, showing the emblematic Darth Vader. They are not only comfortable, but also soft and comfortable.

Darth Vader boxer shorts by the brand Pull-In

What do you think of this pair of socks by the brand Achile?

With their famous Tetris logo, they will remind you of the time you spent playing this game on your GameBoy.

Tetris socks by the brand Achile

And why not try on these Coup de Coeur boxer shorts? With their printed logo, you’ll be Superman and super cute at the same time!

Superman boxer shorts by the brand Coup de Coeur