ORIGINALITY IS BECOMING MORE AND MORE POPULAR

Until very recently, men and women who bought undergarments for their partners favoured briefs, often black, and without any pattern. However, times are changing and men are getting more and more involved in the choice of their undergarments, which have become genuine fashion accessories. They allocate a bigger budget to it and colour is now very popular.

Boxer briefs with fancy patterns have grown in popularity, as proven by the resounding success of brands such as Pull In and Björn Borg.

Moreover, fashion designers have initiated a deep change during the last 5 years and ready-to-wear clothing brands stepped into the breach and now display bright colours and big logos. It is the case of the brand Armani for example, which managed to transform its logo into a symbol of manliness, mostly because of its advertising campaigns featuring David Beckham.

Since then, the offer has changed and recentred on style. Materials are more sophisticated and brands are more concerned about the image they spread through their underwear collections. For example, Diesel worked with Lady Gaga’s and Vogue former designer, Nicola Formichetti, for one of its collections, displaying fancy patterns while being deep-rooted in the history of the brand.

Even designers who like sobriety begin to create colourful undergarments, especially with bright-coloured waistbands.

Here are a few examples of the latest trends:

Stonemen boxer briefs have reached the very top of originality in underwear and transform your undergarments into pictures.

Stonemen

The famous brand Pull In reinvented a collection with comics.

Pull In

Coup de Cœur and its relaxed boxer shorts: to feel good at home as well as in your everyday life.

Coup de Coeur

WOMEN WEARING MEN’S UNDERGARMENTS

Ellen Page, the famous actress starring in Juno, has been much talked about as she was the first sexy and famous woman to appear publicly wearing men’s underwear. This clothing choice has intrigued many people and even triggered speculations about her sexual orientation.

Ellen Page

However, it is a choice made by many women for various reasons. Solendro investigated for you.

At the beginning, wearing your boyfriends’ undergarments was mostly an emotional thing. “I often wear his undergarments to feel close to him, even when he is not with me”, explains Sophie, 30.

However, it has become more and more practical. Two reasons: comfort and modesty.

Marie, 23, does not pretend otherwise: “I really like wearing men’s undergarments, especially boxer briefs. Indeed, women’s boxer briefs are limited to boy shorts. I managed to find a brand that offered longer ones, but after three washings, they went up to the top of my thighs. I don’t feel comfortable in boy shorts, they are too tight”.

She also admits that she appreciates feeling “more covered with classic men’s boxer briefs to relax at home”. Others, like Jeanne, 24, don’t keep them to stay at home: “When I wear skirts, I like being covered underneath. I feel too exposed when I wear panties and too covered in micro shorts. To me, men’s boxer briefs are the perfect compromise”.

Over the last years, men’s undergarments have even become a fashion accessory for numerous women. We already spoke about Ellen Page, but even among female stars, she is no exception. Avril Lavigne, just like many “skater” girls, also loves wearing men’s underwear.

Avril Lavigne

Brands begin to understand this and consequently change their marketing campaigns, and sometimes even their products.

Björn Borg, a famous Swedish brand of underwear, thus launched a range of very similar men’s and women’s boxer briefs and an advertising campaign that is clearly discordant with the traditional landscape of men’s underwear (see picture). An approach that will appeal to everyone.

BRIEFS, BOXER BRIEFS OR BOXER SHORTS?

Existential question if there is any: the choice of your undergarments. Since pouch briefs are considered “deal breakers” and teenager’s boxer shorts are not always very appealing, Solendro decided to make an overview of undergarments to avoid at all costs and others to favour, to be at your best, even under your trousers.

Pouch briefs (often white)

Labelled as « grandpa » undergarments, this item dating back to the 1920s famous for its very practical vertical opening, is not the sexiest piece of men’s underwear. This high-risk object is rather denigrated by women.
However, and even though we highly recommend not to wear them for a first date with the woman of your dreams, Solendro selected for you a few items by the brands Sloggi and Eminence.

Boxer briefs
Halfway between boxer shorts and briefs, boxer briefs provide optimum support and comfort while perfectly hugging your body. Contrary to boxer shorts, no need to spend hours to make them slip in your trousers.

Solendro selected short boxer briefs for the everyday life, long boxer briefs that are sportier, original items with bright patterns such as those by Björn Borg and Pull In, simple and elegant ones by Calvin Klein and brighter ones by Diesel. Now, it is up to you.

Slimming boxer briefs

Women don’t have the monopoly of slimming panties designed to make them look slimmer. French brands such as Mariner and Hom offer slimming boxer briefs with subtle colours to enable us to hide our bulges and to gain self-esteem.

 *In order not to chock the youngest ones, we decided not to speak about thongs and jockstraps… We hope than disillusioned people will understand this approach and forgive us.

WHAT TYPE OF UNDERWEAR DO YOU PREFER?

Is your style rather sporty? Elegant? Original? Offbeat? You should know that men pay more and more attention to their undergarments (and women, too). Your undergarments should reflect your way of life and your tastes. That is the reason why the brands try to fulfil the needs of everybody.

Solendro’s mission is to offer you a range of men’s underwear that will meet your expectations at best according to your style! Let’s begin with the sport lovers. With their relaxed style, sporty boxer briefs are perfect to work out because they are elastic, but will also be perfect for the everyday life.

Puma boxer briefs from our « sporty » range:

Puma

Then, we have the elegant style, for those who want to have class. They will perfectly match your favourite pair of jeans or suits and will show that you take care of yourself.

Dolce & Gabbana boxer briefs from our « elegant » range:

D&G

Original and offbeat undergarments will appeal to those who want to stand out from the crowd thanks to pieces with original patterns and bright colours. You will love brands such as Bjorn Borg and Pull-In.

Original underwear by Pull-In :

Pull In

For further information, don’t hesitate to contact us at +331 74 30 56 17.

LET YOUR INNER CHILD EXPRESS HIMSELF!

As you surely already know, Satoru Iwata, who was CEO of Nintendo between 2002 and 2015, died on July, 11th, leaving behind him a video game heritage including among others the Pokemon and The Legend of Zelda series.

Quite filled with emotion by these sad news, the geeks in Solendro’s team decided to celebrate video games with underwear and to share their selection with you, which is ideal to fill you inner geek or eternal child with happiness.

Let’s begin with arcade games. Dating back to the 1930s for the first ones and widespread in the 1980s-1990s after the rise of the first electronic games, arcade games are now genuine collector’s pieces and can be sold for thousands of dollars. If you like their vintage style and you want to discreetly reveal your geek side, opt for the arcade products sold on Solendro!

Björn Bjork For HIm   Mc Galaxy Achile

Emblematic games of Nintendo that managed to cross decades and to appeal to several generations, the Mario series have undoubtedly marked your childhood. Find your favourite plumber on Solendro and add a hint of originality and a bit of fun to all your outfits!

Celio Super Mario

These Diesel boxer briefs will surely remind you of Mario Kart’s Rainbow road, considered the most dangerous level of all games in the Mario Kart series because of the surrounding emptiness.

Diesel Fresh and Bright

Finally, the colourful stains on these Splash boxer briefs by Achile will surely evoke the game Splatoon by Nintendo, which was released in May. Ideal for men who want to discreetly make a reference to their passion for video games.

Achile Splash

Come discover all these products and many more on Solendro!

FANCY UNDERWEAR

Fancy undergarments are gaining in popularity: with brands like Pull In or Björn Borg, you are more and more to wear fancy boxer briefs.

Following this success, various brands now design fancy collections, such as Puma, eGo, Diesel, Coup de Coeur or even Calvin Klein. These boxer briefs are always made from elastane, a sexy material that girls love.

Of course, to my mind, Pull In remains the top brand in fancy men’s undergarments with mythical collections and partnerships with some of the greatest French brands such as Eleven Paris.

Fancy boxer briefs are relatively coherent in their colours and offer rather flashy designs.

bjorn bjork

Björn Bjork boxer briefs

Pepe Jeans

Pepe Jeans boxer briefs

Pull In

Pull In boxer briefs

For further information, don’t hesitate to contact us at +331 74 30 56 17, we will be glad to answer your questions.

Solendro, the online store for men’s underwear.

Follow Roland Garros on Solendro!

If you don’t have the incredible pleasure to tread upon the clay in Roland Garros and to admire your favourite tennis players under the blazing sun of the French capital city, keep the spirit of one of the most prestigious tennis tournaments in the world thanks to Solendro !

Our Grand Slam selection will immerse you into Roland Garros’ sporty and relaxed atmosphere.

Our very flashy Hom boxer briefs will remind you of the clay in Roland Garros and the prestige it is associated with. It combines comfort and flexibility so that you can wear it in all circumstances.

hom orange boxer brief

What about these colourful stretch cotton Björn Borg “Safety First” boxer briefs? This brand perfectly matches the theme since it was created by the famous tennis player of the same name.

boxer BB

But what would orange be without Roland Garros’ signature dark green?

To come back to a more classical style and please the less sporty among you, Solendro also has these boxer shorts by Punto Blanco. The cut enables a great freedom of movement and will provide you optimum comfort.

punto-3308660--102-hover

What would our selection of beautiful boxer briefs and boxer shorts be without matching socks? Here are the orange and blue stripped socks by the French brand Doré Doré. They are especially made in mercerized cotton to provide your feet the comfort they deserve.

dore-dore-chaussettes

Come discover our selection for Roland Garros as well as our other products on Solendro!