ORIGINALITY IS BECOMING MORE AND MORE POPULAR

Until very recently, men and women who bought undergarments for their partners favoured briefs, often black, and without any pattern. However, times are changing and men are getting more and more involved in the choice of their undergarments, which have become genuine fashion accessories. They allocate a bigger budget to it and colour is now very popular.

Boxer briefs with fancy patterns have grown in popularity, as proven by the resounding success of brands such as Pull In and Björn Borg.

Moreover, fashion designers have initiated a deep change during the last 5 years and ready-to-wear clothing brands stepped into the breach and now display bright colours and big logos. It is the case of the brand Armani for example, which managed to transform its logo into a symbol of manliness, mostly because of its advertising campaigns featuring David Beckham.

Since then, the offer has changed and recentred on style. Materials are more sophisticated and brands are more concerned about the image they spread through their underwear collections. For example, Diesel worked with Lady Gaga’s and Vogue former designer, Nicola Formichetti, for one of its collections, displaying fancy patterns while being deep-rooted in the history of the brand.

Even designers who like sobriety begin to create colourful undergarments, especially with bright-coloured waistbands.

Here are a few examples of the latest trends:

Stonemen boxer briefs have reached the very top of originality in underwear and transform your undergarments into pictures.

Stonemen

The famous brand Pull In reinvented a collection with comics.

Pull In

Coup de Cœur and its relaxed boxer shorts: to feel good at home as well as in your everyday life.

Coup de Coeur

DAVID GANDY: THE NEW DAVID BECKHAM OF UNDERWEAR!

Maybe his name doesn’t sound familiar to you, but his body has been on the front page of the biggest men’s fashion magazines. Who is David James Gandy, this model with a very athletic body whom everyone is talking about? Model for the biggest brands and battle-hardened business man, he climbed the ladder to become the best-paid male model in the world.

Everything began in 2001, as his housemate registered him for The Morning Show. He was only 21 at that time and won the competition as well as a contract with the London modelling agency Select Model Management. Then, he encountered immediate success! After Zara, Hugo Boss and H&M (enough for David Beckham to be worried), he paraded for the first time in 2006 for Dolce & Gabbana, before becoming the face… and the body of the brand.

David

Underwear brands select their models carefully since successful models are now also business savvy. This businessman has even designed a range of products for Mark & Spencer: “Taking part in a project with Mark & Spencer was perfect for me. I had the opportunity to work with them on various projects before so it was logical to work together on my own range of products!”

Indeed, David Gandy’s style has found its fans: a combination of an extremely elegant vintage style and a masculine touch, chic and very assertive. Let’s be honest, according to David Gandy, “a man is a bulky guy with charism, just like Paul Newman before and David Beckham nowadays”. Thus, to be elegant in all circumstances, Solendro selected for you a few ideal undergarments. You, too, adopt David Gandy’s style!

Dagobear

Since elegance can be synonymous with comfort, these Dagobear boxer shorts with an American cut and a very refined style will provide you a hint of class and optimum comfort in all your movements.

D&G

These white briefs, a classic item of the brand Dolce & Gabbana which was worn by David Gandy during the underwear campaign of the brand, will perfectly hug your curves. Shaping and elegant, they will bring you the signature style of the brand.

Les Insurgés

These long boxer briefs by Les Insurgés will provide you optimum support thanks to their reinforced stitching. Their elastic waistband will enable them to perfectly adapt to your body to elegantly enhance your curves.

GOOD REASONS TO TRY SLIMMING BOXER BRIEFS

As summer has now ended and you are going back to work, and even though you promised to watch your weight and work out during holidays, you want to rapidly get rid of ungracious bulges around your waist in order to be able to wear your brand new suit.

Slimming boxer briefs may be the solution for you! Solendro selected for you Sloggi and Mariner slimming boxer briefs that will give you a perfect body.

For example, these Sculpture boxer briefs by Sloggi  will make you look “one size slimmer”! Not negligible.

Sloggi slimming boxer briefs:

Sloggi

Mariner slimming boxer briefs:

Mariner

In fact, the slimming fabric is made from a big proportion of Lycra. The arrival and the multiplication of these slimming boxer briefs on the market have proven that men are as sensible as women to undergarments that can make their bodies more beautiful.

Since the sales are growing, results seems to be satisfying and convincing.

Put on slimming boxer briefs, a shirt or a t-shirt on top of it and you will see the difference immediately.

Find all our slimming boxer briefs on Solendro.com and don’t hesitate to contact us at +331 44 54 99 59 if you need further information.

MEN’S UNDERWEAR: A MATERIAL GUIDE

When speaking about manufacturing men’s underwear, the first material coming to our minds is inevitably cotton and its by-products (stretch cotton and so on). But cotton is not the only existing material. Thus, Solendro.com wants to make you discover the other materials that are often used to manufacture men’s undergarments.

Viscose

Undergarments made from viscose have a silky finish. This material gives a fluid aspect to men’s underwear and makes them fit perfectly, providing optimum comfort to the wearer. One of the main advantages of viscose undergarments is their ability to absorb humidity faster than cotton ones.

Impetus

Impetus viscose boxer briefs

Polyester

Men’s undergarments made from 100 % polyester are rather rare since polyester is often combined with other materials. We thus can find products made from polyester and cotton or polyester and wool, for optimum comfort and easier maintenance.

The advantages of undergarments made from polyester is that they are very resistant to rubbing caused by movements and washings. Moreover, polyester enables men’s undergarments to be elastic and to come back to their original shape after stretching, making them crease-resistant.

Polyamide

Polyamides are fabrics made from synthetic materials and are often used to manufacture men’s undergarments.

The most common type of polyamide is nylon, a flexible, elasticated, silky and soft material that has the big advantage of being waterproof. Men’s undergarments made from it resist to rubbing, making the maintenance of this type of underwear very easy.

Solendro’s trick: Avoid putting your polyamide undergarments in the dryer because this material is very sensitive to heat.

HOM

Hom boxer briefs made from polyamide

Modal

The biggest brands of men’s underwear use modal to manufacture their undergarments. Modal is a material that enables men’s underwear to be breathable and enables a better evaporation of humidity, for a light and comfortable-to-wear product.

Microfibre

Undergarments made from microfibre provide optimum comfort.

Microfibre is often used to manufacture sport undergarments because it lets perspiration evaporate when you work out. And nothing is more uncomfortable than feeling humidity in men’s undergarments. Materials made from microfibre are more breathable than classic ones, thus naturally protecting your skin. Moreover, men’s underwear made from microfibre are very resistant to heat and can thus be tumble dried.

CK

Calvin Klein polyamide boxer briefs

Lycra

Undergarments made from Lycra are really flexible but don’t stretch and go back to their original shape. Forget about clothes losing their shape after a few washings! This material is also crease-resistant and has a silky touch. Underwear made from Lycra is currently really trendy on the market of men’s undergarments.

Pull In

Pull In boxer briefs made from Lycra

Bamboo

Bamboo is still rarely used to manufacture men’s undergarments even though it makes them unbelievably soft and resistant. Bamboo is the ideal material if you are looking for a second skin sensation.

Mariner

Mariner bamboo boxer briefs

Don’t wait longer and come discover all these materials on Solendro.com!

WOMEN WEARING MEN’S UNDERGARMENTS

Ellen Page, the famous actress starring in Juno, has been much talked about as she was the first sexy and famous woman to appear publicly wearing men’s underwear. This clothing choice has intrigued many people and even triggered speculations about her sexual orientation.

Ellen Page

However, it is a choice made by many women for various reasons. Solendro investigated for you.

At the beginning, wearing your boyfriends’ undergarments was mostly an emotional thing. “I often wear his undergarments to feel close to him, even when he is not with me”, explains Sophie, 30.

However, it has become more and more practical. Two reasons: comfort and modesty.

Marie, 23, does not pretend otherwise: “I really like wearing men’s undergarments, especially boxer briefs. Indeed, women’s boxer briefs are limited to boy shorts. I managed to find a brand that offered longer ones, but after three washings, they went up to the top of my thighs. I don’t feel comfortable in boy shorts, they are too tight”.

She also admits that she appreciates feeling “more covered with classic men’s boxer briefs to relax at home”. Others, like Jeanne, 24, don’t keep them to stay at home: “When I wear skirts, I like being covered underneath. I feel too exposed when I wear panties and too covered in micro shorts. To me, men’s boxer briefs are the perfect compromise”.

Over the last years, men’s undergarments have even become a fashion accessory for numerous women. We already spoke about Ellen Page, but even among female stars, she is no exception. Avril Lavigne, just like many “skater” girls, also loves wearing men’s underwear.

Avril Lavigne

Brands begin to understand this and consequently change their marketing campaigns, and sometimes even their products.

Björn Borg, a famous Swedish brand of underwear, thus launched a range of very similar men’s and women’s boxer briefs and an advertising campaign that is clearly discordant with the traditional landscape of men’s underwear (see picture). An approach that will appeal to everyone.

FATHER AND SON ETHICAL FASHION. WHAT IF TRANSMSSION BEGINS WITH GOOD UNDERGARMENTS?

People often say that life is made of replication, the youngest taking example from the oldest who themselves continue to learn from the youngest.

Just like mothers for their daughters, fathers are often role models for their sons. Despite the inevitable differences, a part of them will always follow the footsteps of their fathers. Each generation thus learn from the other and they rise together.

Solendro will guide you in this exemplariness by selecting for you high-quality undergarments. Showing that being a man is also synonymous with taking care of yourself and having a reliable supplier, here are a few items that will help you being a perfect role model.

CK

Calvin Klein black long boxer briefs

You can begin with these boxer briefs by Calvin Klein. They go down to mid-thigh and cover the body. They provide good support and stay in place all day long thanks to their elastic waistband. They are made from stretch cotton and polyamide.

The absence of seams makes these boxer briefs simpler and more refined, while providing comfort to the wearer. The waistband is black and white. These black undergarments are adapted to all ages and all circumstances.

RL

3-Pack Ralph Lauren boxer briefs

Add a hint of colour to your outfits with this 3-pack marine blue, dark-blue and light-blue Ralph Lauren boxer briefs. These high-quality undergarments will provide you everything you need to feel at ease: softness, wellness, and great freedom of movement.

HOM

3-Pack Hom boxer briefs

Let’s conclude with this elegant dark-coloured 3-pack Hom boxer briefs. Short cut and close-fitting, they will perfectly hug your curves. Thin and discreet waistband. Reinforced stitching. Very good support.

Don’t hesitate to visit our website to discover various other products that will match your personality.

SYLVESTER STALLONE’S BRIEFS ON SALE ON A FRENCH CLASSIFIED AD SITE!

LeBonCoin, a French classified ad site, is renowned for its scatterbrained ads and its sometimes strange objects. At the end of November 2013, a collector registered on this website put on sale a particularly unusual collector’s piece: briefs that have been worn by the very famous Sylvester Stallone! The collector claims to have received it from the actor himself. These undergarments have been worn during a VIP party in 1992 and there is even a photo to support his story. These grey briefs are from the brand Westchom Mustchom and have a black waistband. It is a shame for the fans of the actor, but the sellers has washed them!

Stallone

These briefs have reportedly been given to him by the star at the Planet Hollywood in Disneyland Paris, as he was touring to promote John Rambo in February 2008. The briefs have been put on sale at 150 euros and have since then been bought by a fan of the actor.

If you missed the chance to buy Sylvester’s briefs, Solendro selected for you elegant undergarments that will be perfect on every occasion. A selection that could definitely appeal to our favorite actor.

EA

For the actor’s fans. This 2-pack Emporio Armani briefs contains a pair of underwear identical to those of the star. Extremely comfortable grey low-waisted briefs with a black waistband.

CK

If you are looking for optimum support and a very soft waistband, these classic briefs by Calvin Klein in the same tones of grey and black will perfectly adapt to all your movements.

RL

If you prefer wearing boxer briefs, this grey item by Ralph Lauren will be a perfect companion. Its cotton material makes it very pleasant to wear all day long.

HE PAINTS PUTIN AND MEDVEDEV WEARING LINGERIE BEFORE FLEEING HIS COUNTRY

In 2013, a Russian painter fled his country to France after he had painted Vladimir Putin and Dmitry Medvedev back to back wearing women’s underwear.

Konstantin Altunin fled Russia to seek asylum in France after one of his compatriots informed on him to the police, estimating that “the paintings he exhibited were an infringement to Russian legislation”. The police immediately went to the Museum of Power, in Saint Petersburg, where the exhibition was taking place, and seized the paintings in order to “examine” them.

This intervention triggered a controversy about the place of homosexuality in Russia.

To make a long story short, undergarments are much talked about in Russia. Maybe not as much as on Solendro.com, but still. We thus wonder when we will see Angela Merkel or François Hollande in undergarments.

Moral of the story, whether you are a man or a woman, don’t hesitate to stand out from the crowd by buying men’s underwear on Solendro.com, especially since a wide range of new products is now available.

B&C

Bonnie & Clyde boxer briefs. This rather classical grey item will perfectly match all of your outfits.

Les Insurgés

These boxer briefs by Les Insurgés have very high-quality finishing touches and a close-fitting cut that will enable you to wear them with all types of clothes, from suits to more relaxed shorts.

BRIEFS, BOXER BRIEFS OR BOXER SHORTS?

Existential question if there is any: the choice of your undergarments. Since pouch briefs are considered “deal breakers” and teenager’s boxer shorts are not always very appealing, Solendro decided to make an overview of undergarments to avoid at all costs and others to favour, to be at your best, even under your trousers.

Pouch briefs (often white)

Labelled as « grandpa » undergarments, this item dating back to the 1920s famous for its very practical vertical opening, is not the sexiest piece of men’s underwear. This high-risk object is rather denigrated by women.
However, and even though we highly recommend not to wear them for a first date with the woman of your dreams, Solendro selected for you a few items by the brands Sloggi and Eminence.

Boxer briefs
Halfway between boxer shorts and briefs, boxer briefs provide optimum support and comfort while perfectly hugging your body. Contrary to boxer shorts, no need to spend hours to make them slip in your trousers.

Solendro selected short boxer briefs for the everyday life, long boxer briefs that are sportier, original items with bright patterns such as those by Björn Borg and Pull In, simple and elegant ones by Calvin Klein and brighter ones by Diesel. Now, it is up to you.

Slimming boxer briefs

Women don’t have the monopoly of slimming panties designed to make them look slimmer. French brands such as Mariner and Hom offer slimming boxer briefs with subtle colours to enable us to hide our bulges and to gain self-esteem.

 *In order not to chock the youngest ones, we decided not to speak about thongs and jockstraps… We hope than disillusioned people will understand this approach and forgive us.

FOR AN EDUCATED PURCHASE OF MEN’S UNDERWEAR: A GUIDE OF SECUNDARY COLOURS

For all those who feel lost in front of the wide range of men’s underwear, boxer briefs, briefs and boxer shorts offered on Solendro.com, we are here to give you fashion advice.

In order to choose your undergarments wisely, you have to understand their characteristics and the message these boxer briefs, boxer shorts or briefs will deliver to others.

The main characteristics of men’s undergarments are the type of underwear, the material from which they are made, their cut, the size of the waistband, the patterns, the values of the brand, and, of course, the colours!

In this article, we will analyse the secundary colours in order to help you wisely choose your boxer briefs.

Secundary colours:

Secundary colours are obtained by the combination of two primary colours. Those have different meanings and images from primary colours but also keep some of their characteristics.

Green:

Relaxing, refreshing and even invigorating, green represents nature, flora and life resulting from the combination of the yellow of the sun and the blue of water. This secondary colour can represent hope, growth, spring, concentration, permission (green light), regeneration (pharmacy, hospital) and fertility. However, green also represents inexperience (youth), illness, death (it is the colour of corpses and pus). According to the various tones of green, meanings can be different: darker greens (with more blue undertones) are closer to stability, faithfulness and wellness while lighter greens are closer to yellow, the colour of joy and libertinism. This colour perfectly matches brown, ochre, cream and taupe, other colours that can be found in nature.

Orange:

Obtained by the combination of yellow and red, orange represents energy, joy, creativity, communication, security and optimism. Orange is balanced between the passion of red and the joy of yellow. It is the colour of autumn, as the leaves become orange and brown. It is also the sacred colour of Hinduism and Buddhism and it symbolises the renouncement to social life. It also represents the fire purifying bodies and passions and thus liberation. However, since it is a very bright colour, it has to be matched with tones of red and yellow or white. A colour to use carefully!

Purple

Resulting from the combination of blue and red, two antagonistic and rival primary colours, purple triggers intense reactions: whether you like it or you hate it. It represents at the same time dreams, peace, friendship, meditation but also melancholia and loneliness, which are the characteristics of blue. It also symbolises mystery, magic, and the unknown. In the Western culture, purple is associated with the nobility, authority and jealousy. It is also said to represent the penitence and mourning of clergy and fellowship members. Purple is a colour said to calm down emotions without confronting them, just like a glass of good wine. It is also the colour of dreamers or children thinking they are in a fairy world. Yet, it is very difficult to match and only white, black and brown pieces will be appropriate choices.

Now you know everything! You can chose your undergarments wisely on Solendro.com. More than 40 brands and 700 items are waiting for you!

For further information, don’t hesitate to contact us, we will be glad to answer all of your questions.