Underwear advertising campaigns featuring David Beckham always are a huge marketing success. After the resounding success of the Calvin Klein Underwear campaign, Emporio Armani Underwear asked the English super star to pose for its boxer briefs and boxer shorts. All it takes is a rope, standing out tattoos, a little bit of oil all over the body and voilà!

This campaign has been so successful that it inspired a parody to a famous magician from the BBC. Paul Daniels, 71, thus posed for a photo wearing Armani boxer briefs.

 “Looking at David, I thought about all the work he had gone into his six-pack and I realized how happy I am with my one-pack.”
The magician, famous for his catchphrase “You’ll like this. Not a lot, but you’ll like it” is happy with the result, which was published in the British magazine Closer. He had already parodied a previous advertisement for Armani underwear, this time with his wife and wearing briefs.


David Beckham loves underwear and underwear loves him back. In 2006, English tabloids revealed his monthly budget for underwear – £1,000 – one of his purchases – about 60 Calvin Klein Underwear (CKU) boxer briefs – and his habits regarding underwear: wearing two boxer briefs a day and throwing them away after the first use.

Backed by the huge success of the advertising campaign in which he appeared with his wife wearing CK Underwear boxer briefs in 2006, he has been frequently appealed to by the biggest brands of men’s underwear. After lending his image to Emporio Armani Underwear, the former Manchester United star decided to create his own underwear collection for H&M.

The goal is clear: “I want to become the new Calvin Klein for underwear”.

 “Obviously, I think there are good brands of underwear, but to me they are not the best and that is the reason why I wanted to create my own brand. I know what is comfortable and pleasing to the eye and I wanted to do something a bit different”, he said.

To give himself the means to fulfill his ambition, he didn’t hesitate to pose in boxer briefs in a TV advertising spot broadcast during the Super Bowl break as well as on posters covering entire faces of buildings. The complaints of his children – a bit embarrassed that their parents could be seen so easily in underwear – changed nothing. Apparently, business is business.

This big-budget campaign also caused controversy on the web (which has undoubtedly also pleased Beckham’s children): did David Beckham retouch the photos to bring out his manliness? Forced to respond to such a harsh attack, he declared:

 “I never ever padded my underwear, nor put socks in my pants. I never needed to do it during a photo shoot. By chance, I don’t need that. Ok, let’s say that I have been told that I don’t need help for that part. I think I am pretty well endowed”.


Football players, as absolute fashion icons, regularly lend their fame and bodies to clothing brands for advertising campaigns.

Solendro offers a quick overview of the most beautiful – as well as the most ridiculous! – pictures of these players in underwear.

The sexy Swede Zlatan Ibrahimovic Freddy Ljungberg

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The former Arsenal player, who was also elected “the most elegant man in Sweden” in 2002, regularly posed for the clothing brand Calvin Klein.

A message of hope for all the men suffering from baldness.

The Italian boys band La Squadra Azzurra

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After the rugby players from the Italian national team, it is the turn of the Squadra Azzurra players to pose for the famous brand Dolce & Gabbana, for a changing-room atmosphere.

The unavoidable David Beckham

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David Beckham, the global superstar who was ennobled by the Queen of England and is married to the former Spice-Girl Victoria Beckham, is the ambassador of the top international brands of underwear and clothing. After posing for Armani, he now works with H&M.

A strong argument to reconcile women with football.

The French women’s object of fantasy Yoann Gourcuff


Here is a little gift for you, ladies: a picture of Yoann Gourcuff in briefs, casually walking  around half-naked on the field after a football match – even though he doesn’t pose for a specific brand.

Unfortunately, there is a rumour going round saying that he is gay.

Garden gnome bonus Mathieu Valbuena


Even though he is relatively short and not really glamourous, Mathieu Valbuena is nevertheless the ambassador of Khamo, a brand of men’s underwear.

At first glance, we may think that the marketing managers who chose him to represent their brand had not only smoked tobacco.

In fact, the reason for such a choice is very simple: Khamo is a brand which was launched by Mathieu Valbuena himself!

We let you admire this.

NB: For obvious reasons, these “very stylish” products are not available at Solendro.co.uk. Thank you for your understanding.

Spanish Style Bonus Xavi Hernandez


The FC Barcelona midfielder – who is also considered a real living god in Spain – had the good idea to post a picture of him and André Iniesta in the changing-rooms of the team on Facebook.

You are right, wearing briefs.

The perfect way to shoot yourself in the foot.

The Beckham era will soon come to an end…



If we talk about David Beckham, everybody thinks about his football career, his famous wife Victoria, and his cute little family… But one also thinks about him in underwear.

Indeed, who could have forgotten the H&M advertisements on which the British sportsman was posing wearing nothing but briefs, boxer shorts or more recently, bathing suits? Besides his former collaboration with Armani, Beckham had also worked many times with the Swedish brand, for ladies’ greatest delight…

But the former Manchester United player recently made a revelation about these collaborations and advertisements: he admitted that he was thinking about hanging up his brief. “I am now 39 and I don’t think that people will want to see me half-naked for a long time.” This decision will probably not be approved by everyone… don’t you think so, ladies?


Anyways, even if the Beckham era is about to end, this doesn’t mean that trendy, elegant and affordable underwear will disappear! Solendro is still offering you more than 800 references among which you will probably find what you need. We prepare you a small selection to prove it, which will probably make you forget about David Beckham… let’s go!



These Calvin Klein Trunks will fit you perfectly while reminding
you of New York’s charm and elegance !


These Dolce & Gabbana briefs are simple, elegant, chic while
still being extremely comfortable.


Ralph Lauren’s boxer shorts will offer you a classic-chic style mixed with elegance, allowing
you to feel comfortable and attractive at once.