ORIGINALITY IS BECOMING MORE AND MORE POPULAR

Until very recently, men and women who bought undergarments for their partners favoured briefs, often black, and without any pattern. However, times are changing and men are getting more and more involved in the choice of their undergarments, which have become genuine fashion accessories. They allocate a bigger budget to it and colour is now very popular.

Boxer briefs with fancy patterns have grown in popularity, as proven by the resounding success of brands such as Pull In and Björn Borg.

Moreover, fashion designers have initiated a deep change during the last 5 years and ready-to-wear clothing brands stepped into the breach and now display bright colours and big logos. It is the case of the brand Armani for example, which managed to transform its logo into a symbol of manliness, mostly because of its advertising campaigns featuring David Beckham.

Since then, the offer has changed and recentred on style. Materials are more sophisticated and brands are more concerned about the image they spread through their underwear collections. For example, Diesel worked with Lady Gaga’s and Vogue former designer, Nicola Formichetti, for one of its collections, displaying fancy patterns while being deep-rooted in the history of the brand.

Even designers who like sobriety begin to create colourful undergarments, especially with bright-coloured waistbands.

Here are a few examples of the latest trends:

Stonemen boxer briefs have reached the very top of originality in underwear and transform your undergarments into pictures.

Stonemen

The famous brand Pull In reinvented a collection with comics.

Pull In

Coup de Cœur and its relaxed boxer shorts: to feel good at home as well as in your everyday life.

Coup de Coeur

MEN’S UNDERWEAR: A MATERIAL GUIDE

When speaking about manufacturing men’s underwear, the first material coming to our minds is inevitably cotton and its by-products (stretch cotton and so on). But cotton is not the only existing material. Thus, Solendro.com wants to make you discover the other materials that are often used to manufacture men’s undergarments.

Viscose

Undergarments made from viscose have a silky finish. This material gives a fluid aspect to men’s underwear and makes them fit perfectly, providing optimum comfort to the wearer. One of the main advantages of viscose undergarments is their ability to absorb humidity faster than cotton ones.

Impetus

Impetus viscose boxer briefs

Polyester

Men’s undergarments made from 100 % polyester are rather rare since polyester is often combined with other materials. We thus can find products made from polyester and cotton or polyester and wool, for optimum comfort and easier maintenance.

The advantages of undergarments made from polyester is that they are very resistant to rubbing caused by movements and washings. Moreover, polyester enables men’s undergarments to be elastic and to come back to their original shape after stretching, making them crease-resistant.

Polyamide

Polyamides are fabrics made from synthetic materials and are often used to manufacture men’s undergarments.

The most common type of polyamide is nylon, a flexible, elasticated, silky and soft material that has the big advantage of being waterproof. Men’s undergarments made from it resist to rubbing, making the maintenance of this type of underwear very easy.

Solendro’s trick: Avoid putting your polyamide undergarments in the dryer because this material is very sensitive to heat.

HOM

Hom boxer briefs made from polyamide

Modal

The biggest brands of men’s underwear use modal to manufacture their undergarments. Modal is a material that enables men’s underwear to be breathable and enables a better evaporation of humidity, for a light and comfortable-to-wear product.

Microfibre

Undergarments made from microfibre provide optimum comfort.

Microfibre is often used to manufacture sport undergarments because it lets perspiration evaporate when you work out. And nothing is more uncomfortable than feeling humidity in men’s undergarments. Materials made from microfibre are more breathable than classic ones, thus naturally protecting your skin. Moreover, men’s underwear made from microfibre are very resistant to heat and can thus be tumble dried.

CK

Calvin Klein polyamide boxer briefs

Lycra

Undergarments made from Lycra are really flexible but don’t stretch and go back to their original shape. Forget about clothes losing their shape after a few washings! This material is also crease-resistant and has a silky touch. Underwear made from Lycra is currently really trendy on the market of men’s undergarments.

Pull In

Pull In boxer briefs made from Lycra

Bamboo

Bamboo is still rarely used to manufacture men’s undergarments even though it makes them unbelievably soft and resistant. Bamboo is the ideal material if you are looking for a second skin sensation.

Mariner

Mariner bamboo boxer briefs

Don’t wait longer and come discover all these materials on Solendro.com!

BRIEFS, BOXER BRIEFS OR BOXER SHORTS?

Existential question if there is any: the choice of your undergarments. Since pouch briefs are considered “deal breakers” and teenager’s boxer shorts are not always very appealing, Solendro decided to make an overview of undergarments to avoid at all costs and others to favour, to be at your best, even under your trousers.

Pouch briefs (often white)

Labelled as « grandpa » undergarments, this item dating back to the 1920s famous for its very practical vertical opening, is not the sexiest piece of men’s underwear. This high-risk object is rather denigrated by women.
However, and even though we highly recommend not to wear them for a first date with the woman of your dreams, Solendro selected for you a few items by the brands Sloggi and Eminence.

Boxer briefs
Halfway between boxer shorts and briefs, boxer briefs provide optimum support and comfort while perfectly hugging your body. Contrary to boxer shorts, no need to spend hours to make them slip in your trousers.

Solendro selected short boxer briefs for the everyday life, long boxer briefs that are sportier, original items with bright patterns such as those by Björn Borg and Pull In, simple and elegant ones by Calvin Klein and brighter ones by Diesel. Now, it is up to you.

Slimming boxer briefs

Women don’t have the monopoly of slimming panties designed to make them look slimmer. French brands such as Mariner and Hom offer slimming boxer briefs with subtle colours to enable us to hide our bulges and to gain self-esteem.

 *In order not to chock the youngest ones, we decided not to speak about thongs and jockstraps… We hope than disillusioned people will understand this approach and forgive us.

HUNGARY: STUDENTS GO TO CLASS WEARING UNDERGARMENTS TO DEMONSTRATE

In  2013, in order to show that they disapproved the new dress code established in a Hungarian university, students decided to go to class wearing undergarments.

The university in Kaposvar, Hungary, had enforced a new dress code and the director of the university had established very stringent and compulsory rules that banned flip flops and sandals as well as tank tops and low-necked garments.

The result? Closed blouses for girls and not too much make up or perfume.

It reminds us about a similar story in Tajikistan, where female students had to wear high heels.

In front of this new regulation, very discontented students decided to attend their dramatic arts class wearing undergarments!

But there is more: Hungarian students also had to cut their nails and wash their hair. Even though it is part of basic hygiene rules, students were fed up and decided to show they could be resilient! To prove it, they also organised an other demonstration on October 7th, 2013, this time with swimsuits and dressing gowns.

If you, too, want to demonstrate at home and assert yourselves with particular choices of undergarments, Solendro has the solution and selected for you several original items that will make you a funny and offbeat man!

Let’s begin with a pair of socks by the brand Achile.

arcade

These socks represent the very famous and old arcade games. Besides their undeniable originality, they will provide you optimum comfort and will surely remind you of your childhood.

You want to be a bit trendier to demonstrate? You can definitely wear these Pull In boxer briefs with fast food patterns.

Rösti$

Master Rosti boxer briefs by the brand Pull In

Finally, what do you think about bringing a hint of colour to your undergarments?

Diesel

We selected for you these Diesel multicoloured short boxer briefs with an elastic waistband and front lining for optimum support.

Don’t wait longer to revolutionise your undergarments and come discover all our items on Solendro!

WHAT IS THE IDEAL MATERIAL FOR YOUR UNDERGARMENTS?

Too often, men feel uncomfortable in their undergarments.

First of all, you have to distinguish vegetable materials (cotton, modal) from synthetic ones (nylon, Lycra).

Underwear made from cotton?

Undergarments made from cotton will be your best allies during busy days. Naturally hypoallergenic, cotton is used to manufacture various types of clothes, especially for kids. Cotton is a very breathing and comfortable material. However, it is likely to stretch at the end of the day or after several consecutive uses (which is not recommended) but it will go back in its initial shape after washing.

Synthetic materials?

Elastane (also known as Lycra) and polyester (nylon) are the most common synthetic materials. In all cases, you can’t choose randomly. If you are rather sporty or sweat a lot, opt for polyester. You are sure to have fresh underwear that breathes. Moreover, this material dries quickly.

Elastane is rarely used on its own because it is not very pleasant to wear and is mostly combined with other materials to make them more flexible.

Here are a few examples of undergarments that will please you for sure:

Pull In

These Pull In boxer briefs made from polyester and elastane will undoubtedly appeal to you. They are very pleasant to wear and deliciously original!

RL

These Ralph Lauren boxer briefs made from cotton and Lycra will slip effortlessly under all your clothes!

DG

Finally, these Dolce & Gabbana boxer briefs made from 100% cotton are both simple and elegant.

SWIM BRIEFS ARE OVER!

Put your clothes back on!

Yes indeed, holidays are over and you have to (sadly) return to your everyday routine…

However, who told you that you couldn’t still enjoy (or make others enjoy) your magnificent tan?

You are sad because you have to put your swim briefs back in their drawer? Treat yourself with new undergarments that will give you the sensation of still being the god you were on the beach during the summer.

Boxer briefs, boxer shorts or briefs, with Solendro, everything is possible!

With a large choice of men’s underwear and a price range adapted to all budgets, make your return from summer holidays a pleasant – and maybe colourful – moment.

Pull In

Master Wonga boxer briefs by Pull In

With their patchwork of different colours and patterns, Master Wonga boxer briefs by Pull In are fun and offbeat! These long boxer briefs made from polyester with a wide elastic waistband will perfectly adjust to your body. Made from 87 % polyester and 13 % elastane, they have perspiring and anti-heat properties and provide optimum comfort.

RL

Ralph Lauren 100% cotton pink boxer shorts

You prefer a more classical style? The new collection of undergarments by Ralph Lauren will surely please you.

These 100% cotton pink boxer shorts are very pleasant to wear and comfortable. With the signature logo of the brand on the left thigh, they are a sure bet.

Not only they will bring you a hint of elegance, but they also will appeal to your ladylove!

CK

CK BOLD black boxer briefs by Clavin Klein

You prefer sportier outfits? Let yourself be tempted by the CK BOLD boxer briefs by Calvin Klein made from 94% cotton and 6% elastane. They will make your silhouette look slimmer while providing you great freedom of movement.

Very comfortable, this sexy and masculine item is a must-have product in all men’s wardrobes and could give you a good reason to exercise!

For further information, don’t hesitate to contact us at +331 74 30 56 17, we will be glad to answer all of your questions.

Solendro.com – The reference online store for men’s underwear.

PARIS COMIC CON 2015

You are certainly already aware that the Comic Con will come in Paris on October 23rd to 25th with Franck Miller as guest of honour. This cartoonist, scriptwriter and filmmaker is renowned for its adaptations of famous comic book characters such as Batman and Daredevil.

However, for many people, the Comic Con also is a unique occasion to wear their most beautiful cosplays (or to create one for the occasion) and to let their inner geeks express themselves.

For the occasion, and to be sure that you will be perfectly prepared for this event, Solendro selected for you comfortable underwear featuring the icons of geek culture.

Captain America

Captain America boxer briefs by Pull In

Hulk

Hulk’s boxer shorts

Just like in every Comic Con that respects itself, super heroes will have the place of honour this year. Whether you prefer the vintage look from the 1940s and the wisdom of Captain America or Hulk’s more… spirited mind, you can now buy boxer briefs displaying the former and the comfortable boxer shorts for lazy days of the latter.

Star wars

Star Wars boxer briefs by Celio

Since the end of the 1970s, Star Wars is a cult movie and has become an unavoidable element of geek culture. If you fail to transform into a stormtrooper for one day, these Celio boxer briefs will make sure the force is with you all day long.

Let’s now dive into the world of video games.

Achile

Achile arcade socks

Signature games of the 1970-80s, arcade games have since greatly lost in popularity after the arrival of various gaming consoles and computer games. However, they remain really popular among the biggest fans and collector’s pieces can sometimes reach sky-high prices.

Super mario 1

Super Mario boxer briefs by Celio

Speaking about console games, this year Celio designed a collection featuring the very famous and very popular Mario, now available on Solendro.com, to pay tribute to Satoru Iwata in your own way or let your inner child express himself.

vice city

Cop hill boxer briefs by Pull In

In a little bit less childish but just as popular category, GTA is also part of the video game series that became unavoidable over time. These boxer briefs designed by Pull In will undoubtedly remind you of the summery and urban atmosphere of Vice City for an eventful day.

Of course, you can also wear briefs. The only rule: wear them UNDER your trousers (even Superman stopped wearing them on top) and avoid at all costs body-hugging leggings made from Lycra.

UNDERWEAR AT THE CUTTING-EDGE OF TECHNOLOGY

Technology is definitely everywhere: the 3D effect that is so popular in movie theaters can now be found in your trousers. The first brand to launch this new concept of undergarments was Calvin Klein in 2012 with a limited edition that was very successful! Sold with small 3D glasses, the result is both original and sexy. If the desired effect is definitely there, the price is that of a high-quality product. Count approximately £35 to have boxer briefs that will dazzle you. A beautiful present for those who love originality though!

calvin klein technologie

In the 1970s, underwear manufacturers realised that they could extend their market by offering more seductive men’s undergarments, which were only worn for their hygienic and protective properties until then. During the 1980s, materials became more varied and details more modern and the first neon undergarments even appeared in the most fashionable communities. 3D is appearing today, as well as numerous other concepts such as the anti-electromagnetic wave underwear, anti-rape boy shorts for women, thermal undergarments for people who love going in freezing cold, scented underwear and even hydrating undergarments designed to hydrate your skin as you are wearing them.

Solendro selected boxer briefs that are both colourful and technological for those among you who love original underwear. You only have to make your choice.

Achile

These Achile boxer briefs display our text messages in an original way. Undergarments that will undoubtedly have an effect!

hom

Technology is invading underwear! These HOM boxer briefs are anti electromagnetic waves thanks to a thin layer of silver material included in the front cup.

Pull In

Do you like colour? These Pull In boxer briefs are made for you! The neon contrasting patterns will undoubtedly make a trendy outfit!

WHAT TYPE OF UNDERWEAR DO YOU PREFER?

Is your style rather sporty? Elegant? Original? Offbeat? You should know that men pay more and more attention to their undergarments (and women, too). Your undergarments should reflect your way of life and your tastes. That is the reason why the brands try to fulfil the needs of everybody.

Solendro’s mission is to offer you a range of men’s underwear that will meet your expectations at best according to your style! Let’s begin with the sport lovers. With their relaxed style, sporty boxer briefs are perfect to work out because they are elastic, but will also be perfect for the everyday life.

Puma boxer briefs from our « sporty » range:

Puma

Then, we have the elegant style, for those who want to have class. They will perfectly match your favourite pair of jeans or suits and will show that you take care of yourself.

Dolce & Gabbana boxer briefs from our « elegant » range:

D&G

Original and offbeat undergarments will appeal to those who want to stand out from the crowd thanks to pieces with original patterns and bright colours. You will love brands such as Bjorn Borg and Pull-In.

Original underwear by Pull-In :

Pull In

For further information, don’t hesitate to contact us at +331 74 30 56 17.

WHAT WILL BE THE THEME OF YOUR HOLIDAYS?

We already told you earlier in the week that Solendro doesn’t go on vacation to offer you the best men’s undergarments all summer long. Weather has already been hot and sunny for a few weeks and weekends of mass departures and crossovers, as Frenchmen name it, are only beginning. In this time of vacation, and to make your waiting time or return at home easier, Solendro’s team selected for you very summery undergarments that will follow you everywhere.

When we are about to depart, we often focus on essentials: not forgetting your toothbrush, your GPS or train tickets, and bring enough water not to die from thirst and/or heat in the potential traffic jams… Yet, only a few people think about choosing their undergarments according to what awaits them: long hours of journey in the heat. Luckily enough, Solendro has a solution! These Master Holiday boxer briefs by Pull In will make you forget about the monotony of the road and (maybe) the long hours stuck in jams.

Pull In Master Holidays

However, according to your tastes, all of you won’t choose the same activities and Solendro thus found for you nice and colourful undergarments adapted to all of your hobbies.

Your summer will be rather marine…

You love watersports and you spend your whole summer in close proximity to the sea or on a boat? Boxer briefs with anchor patterns or marine stripes are made for you!

Gant ancre   TH lucky trunk

Your summer will be athletic…

Whereas some people consider that summer is a synonym of idleness and rest, you much prefer sport activities. Hicking, cycling and paddle boating are the key words of your holidays and you are proud to say it!

Eminence vélo noir   Eminence sport day  Pull In Master Beachboys

Your summer will be very beachy…

To you, no summer vacations without going to the beach. Clear blue sky, water lapping, warm sun and sand are essential elements to maximum relaxation. Your favourite activity? Letting your mind wander freely all day long!

Replay New Collection   Pull In Master beach

Your summer will be exotic…

Palm trees, mangoes, rhum cocktails and beautiful vahines, one thing is for sure: holidays are made to daydream and think about nothing.

Pepe Jeans Alonso   Billabong floral

Before going on vacation, don’t forget to come discover these products and many others on Solendro!